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Case Study
Case study of SilkFlow
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Brand Overview
Silkflow is a UK based water softeners installation company & is of B2C Lead based in nature.
Campaign Growth
Organic Sales
Ads Sales
Budget
The budget for this campaign was 300$ a month.
Summary
For this project we only ran SEO Campaign + Facebook Ads campaign. After the first 2 months we ran a Facebook TOF campaign on Facebook but for the first 2 months it was great to see that SEO outperforms other channels. By the end of the first month we were getting almost 3 leads per day.
Channel
We used SEO + Facebook Ads as a channel.
Strategy
We just did competitor research and since this project is old so as far as I could remember we extracted keywords from SEMrush and those keywords which competitors were targeting but the major step which we took on this project was to waive off 10% on referrals from customers. We set up every tracking initiatives from google tag manager and worked very hard on on page optimisation and off page task & once user started visiting the websites we went after traffic insights in universal analytics (Now GA4) and choose generic term of “filters” to target new user on Facebook Upper funnel & also retargeted those audience who did not click lead event. Out of 4 leads every day 2 were full fledged MQL with an average contribution $ 170 worth back then. 80% sales were organic & 20% from Ads.
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