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Case Study
Case Study of Authentic Nepal USA
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Brand Overview
This is a Nepalese brand who sell singing bowls and statues in the United States. Most of the sales generated in this project was from online shopping & leads as well. Since the product which we used to sell from this domain was of high value so most of the time people often used to come on our websites and they would drop a message to check if this brand is legitimate or not.
Campaign Growth
Campaign Budget
Sales Achivement
Budget
The budget for this campaign was 500$ for 1st two months & then we increased it upto 1500$/month to achieve 7x
Summary
We ran 3 campaign types on this project, one with Pmax feed only campaign for low cpc keywords and for a product which has high volume of brand keywords like “Shakyamuni buddha statue” which contains a brand like “Shakyamuni”(from keyword planner). The other campaign type was Full Pmax with an assets group defined as per category(total 4 category) but with no feed & search theme. Third campaign type was of shopping campaign for non generic keyword & for other category
Channel
Google Ads + Email marketing Automation + Facebook Ads For remarketing
Strategy
In Authentic Nepal we ran a feed only campaign for shopping networks but for products which don’t have high competition and have more branded searches with low cpc. For the first month we stick around 2x by selling 2 units of statue. By 2nd month we excluded products which didn’t get enough clicks despite being on top of auction insights. The significant impact was remarketing campaign of without feed and what it did was whatever visitor we acquire in terms of clicks from Pmax feed only and shopping campaign for other category it used to retarget users from Full Pmax with different category which can be seen from analytics regarding how two different campaign interact with each other.
Apart from this we also used to give discounts of 20% on each product. We also target people who abandon cart & checkout within shopify stores.
Now On Facebook we only ran a remarketing campaign of first user code for MOF Audience who has visited our website in the last 30 days.
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