-
Case Study
Case study of Jeevee
GoodFirms Reviews
G2 Reviews
Capterra Reviews
Verified By Clutch
Brand Overview
Jeevee being an personal care ecom brand, it’s target market specially focus towards young female.
Campaign Growth
Organic Sales
Ads Sales
Budget
The Jeevee team and we agree on an advertising spend of $10k per month as they were eyeing on splitting the spend between Meta & Google ads.
Objective
Their objective was to incite a spike on new customer acquisition leaving retained customers to contribute 60% of its total sales. The secondary goal was to reduce nCAC.
Target Audience
Well as far as target audience is concerned we were supposed to chase after women niches who seem inclined toward purchasing cosmetics online and who love to go outing and are pretty much fond of fashion.
Challenge
The challenges they were facing was repetition of purchase from retained customers which means ad spend was going after existing customers only. They also lack a new way of sales increment strategy.
Strategy
In order to align workforce and ROI mismatch we created a campaign of high demanded brands in the market in the personal care and cosmetics category and started promoting at up to 80% off on those products. Coming on the advanced strategy side, we push video campaigns for new users to enrich engagement and clicks on meta platforms specially on instagram. And also run the same in youtube alongside the DSA campaign for personal care & cosmetics products. Proceeding further, what happened was all the top of the funnel audience in meta ads became the bottom of the funnel on google platform which lowered down CAC by 45%.
Figure
Accelerate Your Growth with Byaak Digital
Get quick answers to common questions.
